People love to attribute that "The Media" as the mastermind brainwasher that pulls the strings behind modern culture. This conference runs with that, and rallies and celebrates all of the entertainment media designers "behind the curtain".
Spectra, a.k.a. the plural or combined might of all spectrums. A fitting name for a conference that calls upon the bright and wide breadth of designers to rally together and witness our every growing hold upon the eyes of the world.