The goal was to make tasty design that lit up off the walls, gave Clubs loud personalized voices, and all through clever vessels that would carry the information further.
The ASSP (Seattle Pacific University's Executive Branch of Student Government) Publicist operated in two modes. First, as the lead in charge of the organizations branding, promotion, news distribution, and social media. Second, as a loose cannon "designer-for-hire" for any student club that came my way.
The other faucet of the job is being the one thing standing in between a club and a successful event. Here, you have to be a multifaceted thinker to communicate with the club, and achiever a level of tonal unity. Figure out what they want to say, and figure out a language specific to that club, and give their narrative earnest honesty.