"Branded" traps a room of designers and business venturers into a room for 12 hours, where the teams rush against the clock to create an identity for a new socially minded venture.

Our team had the pleasure to bring Semper Fido to design-life. A business that seeks to use veterans and dogs to bring communities one step closer together. At it's core, it's a van based doggy daycare for the community, ran by veterans.

 Together, with the Semper Fido venture team, we collaborated to find an identity that is both friendly but on the move, both socially and physically.